OBJECTIVE To increase the overall 2007 response rate of the National Physician Survey (NPS) from the survey's 2004 rate of response with the implementation of various methodologic strategies. DESIGN Physicians were stratified to receive either a long version (12 pages) or a short version (6 pages) of the survey (38% and 62%, respectively). Mixed modes of contact were used-58% were contacted b...

this research is a field study research done in purpose of consideration of marketing status in small industries. the results help managers of small industries in decision making and researchers in their investigations to devise marketing solutions for small companies' issues. the simpson-taylor model was applied as the research model. it considers the status of marketing in small industri...

the main objective of this descriptive research was to determinate the components related to an expansion of marketing of flowers and ornamental plants. the statistical population of the study consisted of all floriculturists (4920) in tehran, markazi, gilan, khozestan, and razavi-khorasan provinces as well as extension experts. a sample of 234 floriculturists was selected by use of “cluster pr...

Optical scanning of the Universal Product Code in supermarkets provides a new level of detail and completeness in household panel data and makes possible the construction of more comprehensive brand choice models than hitherto possible. A multinomial logit model calibrated on 32 weeks of purchases of regular ground coffee by 100 households shows high statistical significance for the explanatory...