Ice cream is the major dairy product that dominates interest of large segments of the population. As a result, its production and consumption are rapidly increasing. The microbiological quality of ice cream during retail marketing mainly depends on the contamination during the product handling as well as efficiency and sanitary conditions during frozen storage. Many food poisoning cases associa...

This research outlines a distinct gap in the Internet and marketing literature, which has largely ignored small and medium-sized (SME) fashion e-retailers (SMEFEs). This is despite apparel sales playing a key role in the European economy and becoming a significant part of online purchasing. Initial exploratory critical caseresearch, has led to the development of the ‘Web-Weaving’ e-portfolio ma...

The study was to assess the cost and returns in cattle marketing in central Adamawa State, Nigeria. Data for this study were collected from activities of cattle marketer for the year 2012. The data were collected using structured questionnaire. One hundred and twenty (120) Cattle marketers were administered with questionnaires. A total of Ninety questionnaires were used for analyzed. However, b...

University of Twente The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the c...

Indian Retail Industry is ranked among the ten largest retail markets in the world. The attitudinal shift of the Indian consumer and the emergence of organized retail formats have transformed the face of Retailing in India. With the sign of re-emergence of economic growth in India, consumer buying in retail sector is being projected as a key opportunity area. As a consequence, Indian corporate ...

We use a unique store-level data set to directly measure menu costs and to study the price change process at a large U.S. drugstore chain. We compare and contrast the magnitude of these measures with similar measures from 4 large U.S. supermarket chains. We find that (1) the actual magnitude of menu costs as a share of revenues, (2) menu costs per price change, (3) the frequent use of promotion...

The rapid development of the Internet has facilitated the proliferation of online stores. How businesses can seize this enormous business opportunity and survive intense competition is an important issue. Based on strategic experiential modules (SEMs), including sense, feel, think, act, and relate, this study attempted to explore the type of experience preferred by consumers of lativ, a well-kn...

INTRODUCTION This study analyzes tobacco industry menthol marketing strategies aimed at urban predominantly Black populations. METHODS Data are drawn from an interview with a former Brown & Williamson Tobacco Company trade marketing manager, tobacco industry documents on Kool promotions in urban areas, and public health literature on tobacco marketing. RESULTS Tobacco companies recognize th...