The purpose of this paper is to critically examine the concept of entrepreneurial marketing. This term is used as an umbrella to capture conceptualizations of marketing as an innovative, risk-taking, proactive area of managerial responsibility. Such conceptualizations include guerrilla marketing, radical marketing, expeditionary marketing, subversive marketing and others. Six core dimensions of...

Innovation can play an important role in helping transition economies accelerate their development towards a competitive market economy. Alternative theoretical perspectives, however, suggest contrasting views of the innovative potential of transition economies, and the relative importance of innovation in existing and new firms. Here, we draw on the knowledge spillovers model of entrepreneursh...

ear Editor, As we know, individual differences play an important role in entrepreneurship ability (Zhao & Seibert, 2006). Some studies have found significant correlations between individuals' personality and entrepreneurship (White, et. al., 2006, 2007; Furnham and Nederstrom, 2010). Personality characteristics such as tolerance for risk, preference for autonomy, and innovativeness are importan...

High failure rates and low average returns suggest that too many people may be entering markets as entrepreneurs. Thus, anticipating how one will perform in the market is a fundamental component of the decision to start a business. Using a large sample obtained from population surveys conducted in 18 countries, we study what variables are significantly associated with the decision to start a bu...

With the emergence of innovative (networked) organization forms such as enhanced supply chain collaboration and modern forms of public-private partnerships (PPP), effective and efficient collaboration among network participants becomes crucial but often difficult to achieve. One of the leading factors which cause such defective collaboration is the asymmetric information issue among the network...

High failure rates and low average returns suggest that too many people may be entering markets as entrepreneurs. Thus, anticipating how one will perform in the market is a fundamental component of the decision to start a business. Using a large sample obtained from population surveys conducted in 18 countries, we study what variables are significantly associated with the decision to start a bu...

This paper analyzes a model in which the risk associated with entrepreneurial activity implies that the amount of such activity is procyclical and results in amplification and intertemporal propagation of productivity shocks. In the model risk averse agents choose between a riskless project and a risky project with higher expected output (‘the entrepreneurial activity’). Agents who become entre...