Sales forecasting plays a very prominent role in business strategy. Numerous investigations addressing this problem have generally employed statistical methods, such as regression or autoregressive and moving average (ARMA). However, sales forecasting is very complicated owing to influence by internal and external environments. Recently, artificial neural networks (ANNs) have also been applied ...

Nowadays, a modern e-commerce company may have both online sales and offline sales departments. Normally, online sales attempt to sell in small quantities to individual customers through broadcasting a large amount of emails or promotion codes, which heavily rely on the designed backend algorithms. Offline sales, on the other hand, try to sell in much larger quantities to enterprise customers t...

OBJECTIVE To examine the presence of features of sales promotion in cigarette advertising in United States magazines, and to describe trends in youth (ages 12-17) exposure to such advertising (termed "promotional advertising"). DESIGN Analysis of 1980-1993 annual data on: (a) total pages and expenditures for "promotional advertising" (advertising that contains features of sales promotion) in ...

The mobile app economy is growing at an unprecedented pace with over half a million independent developers fighting for the attention of same potential customers. Highly competitive environment for the developers and the appstores alike, has led to new innovative marketing strategies like free-mium apps, payper-minute apps, in-app purchase options etc. along with traditional ones like paid adve...

Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...

PT. Karya Anak Bangsa atau Gojek Indonesia menyediakan layanan dompet digital yang lebih dikenal Gopay berfungsi untuk melayani transaksi pengguna guna mempermudah masyarakat dalam melakukan transaksi. Tujuan dari penelitian ini yaitu mengetahui seberapa besar pengaruh sales promotion melalui social media terhadap minat beli dengan menyebarkan kuisioner kepada followers akun @gopayindonesia. Pe...

Consumers who react to a promotional offer might switch from their preferred brand to the promoted brand, they might stockpile the promoted brand, or they might switch and stockpile. We model the implications of such consumer responses for a manufacturer's profit. Conditions under which a profit maximizing manufacturer should promote its product are then inferred from the aggregated response fu...