Privacy-Preserving Data-as-a-Service Mashups

In this study, we employed institutional theory as a main framework and integrated it with concepts from diffusion of innovation and technology-organization-environment to examine a firm’s intention to adopt software as a service. We operationalized our assessment of a firm’s environmental pressures as mimetic, coercive and normative pressures and examined the moderating role of perceived techn...

ion Levels — SaaS — PaaS — IaaS — Hardware Resources —— With virtualization technology —— Without virtualization technology Roles — Consumer — Provider — Intermediary SLAs — Internal — External