Zusammenfassung Social Selling bedient sich unterschiedlicher Ansätze. Neben Content Marketing spielen Personal Branding, B2B-Influencer (Corporate Influencer) und Listening hierbei wichtige Rollen.

In today’s competitive climate, customer relationship management (CRM) has become an essential component in airline business strategies. CRM in the airline industry would be based on analyzing customer data in order to understand preferences and behavior. In this paper, we apply data mining techniques to real airline frequent flyer data in order to derive CRM recommendations and strategies. Clu...

More people are accepting the self-care concept in natural health regimens as the complementary and alternative medicine has become a key driver for wellness foods industry business. Many wellness food companies rely on multi-level marketing—directly selling products through individuals’ social networks—frothier business development. Few people are able to succeed in promoting this complex perc...

Research referring to e-Banking portals has often been conducted focusing on acceptance and usage of private customers. The customer group of small and medium enterprises (SME) was only rarely an object of investigation. Especially SMEs are a difficult group for banks to be profitable in. An obvious trend in this context is the strategy of banks to increase profits by improving cross-selling fi...

Due to the advance of technology, manufacturers’ marketing strategies and quickly changing consumer tastes, numerous products such as fashionable apparel, clothing accessories and consumer electronics are liable to face the problem of short lifespan and obsolescence. Therefore, three related aspects are addressed in this paper. Firstly, we derive a time-dependent demand model for single-period ...

Ranking potential customers has become an effective tool for company decision makers to design marketing strategies. The task of PAKDD competition 2007 is a cross-selling problem between credit card and home loan, which can also be treated as a ranking potential customers problem. This article proposes a 3-level ranking model, namely Group-Ensemble, to handle such kinds of problems. In our mode...

This paper presents a multi objective geometric programming model which determines the product`s selling price in two markets. We assume demand is a function of price and marketing expenditure in two markets. The cost of production is also assumed to be a function of demands in both markets. Our model is a posynomial function which is solved using Geometric Programming (GP). In our GP implement...

Article history: Received January 22 2014 Received in Revised Format June 6 2014 Accepted June 18 2014 Available online June 23 2014 Marketing strategies and proper inventory replenishment policies are often incorporated by enterprises to stimulate demand and maximize profit. The aim of this paper is to represent an integrated model for dynamic pricing and inventory control of deteriorating ite...