The purpose of this study is to develop and validate empirically a research model that depicts the relationships between the identified key value proposition attributes of mobile value-added services and the core factors of brand equity. Survey data collected from 497 mobile value-added service consumers were examined using structural equation modeling to validate the research model. The result...

In previous research, MVAS subscribers have been regarded as technology users. By adopting the servicedominant logic perspective from the service management discipline, this study proposes and empirically tests a model integrating both technology user and service consumer perspectives, emphasizing the role of service experience in MVAS continuance. The findings show that both technology excelle...

The financial and economic crisis has had an adverse impact on the Lithuania’s economy and construction industry. The GDP of Lithuania grew slightly in 2010, in contrast to a decrease of 14.7% in 2009. Lithuania’s GDP increased from 1.3% in 2010 to 4.6% in 2011. Annual GDP growth decreased from its highest point of 6.7%, reached in the third quarter, to 4.4% in the last quarter of 2011 [1,2]. S...

The purpose of the paper is to find out whether linkages between productivity and innovation are different among Estonian service sector sub-sectors. In this paper productivity is measured as value added per employee. An original approach toward measurement of productivity is used, decomposing it into three components: labour costs, depreciation and gross profit per employee. Four types of inno...

The purpose of this study is to explore quality dimensions in the service that B2B e-marketplaces provide to their users in the construction sector. The study identified four key B2B service quality dimension as perceived by online selling side users of e-marketplace: reliability and privacy, utility of the information, value-added services, and efficiency. The basis of the study is an analysis...