With social networking and Web 2.0 technologies becoming increasingly popular, they pose great potentials and challenges for the future of E-commerce. Social shopping sites emerged as the latest developments to leverage the power of social networking with online shopping. Users on social shopping sites can post product recommendations, create wish lists, post photos, make purchases, and form so...

Social commerce connects people’s shopping activities with their social communities. Much work has leveraged social network data to promote sales of products and services. However, less is known about the impact of shopping activities on people’s social relationships. This paper serves as foundational work in the field and addresses this gap by exploring people’s preferences in sharing products...

The COVID-19 pandemic has formed a new reality for customers around the world. In response to this situation, users of digital technologies are facing necessity adopt and use specific almost overnight. This research aims examine determinants social (s)-commerce acceptance in Saudi female post-pandemic era. Utilizing unified theory technology (UTUAT2) commerce constructs as theoretical framework...

The technologies and functions of social media have significantly changed interaction on the Internet. These changes affect the perceived attractiveness of websites. Prior research regarding classic Internet offers has only partly considered these specifics. The determinants of attractive social media websites and corresponding online instruments remain under-investigated. Therefore, this study...

South Africa holds the promise of a fast take-off in mobile commerce (M-commerce), potentially leapfrogging the country past its low Internet penetration. However, consumers demonstrate a lack of enthusiasm, possibly due to a lack of trust. This research investigates a model that incorporates trust and risk factors to explore adoption of M-commerce. A survey was used to test the trust model usi...

The paper explores the concepts of social commerce, the behavior of consumers in social commerce, business models and revenues models of social commerce. We use the Facebook social network commerce as an example to explore the social commerce concept models, classifications of social commerce, revenue model and limitation of social commerce. The social commerce is still in infant stage, there a...

This research investigates how the amount of trust a consumer has in an electronic commerce intermediary and the amount of expertise that consumer needs to acquire in order to be able to use the intermediary affect the intention to adopt the electronic commerce intermediary. The paper analyzes both the direct effects of trust and expertise on adoption intention, as well as the indirect effects ...

Even though e-commerce business grows rapidly, still building customer trust on e-commerce becomes more difficult than building customer trust on physical store. This study aims to identify factors that influence customer trust on e-commerce, to compare how important those factors in influencing customer trust and furthermore, to assess how important customer trust for purchase and word of mout...

Mobile commerce the consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the unique attributes of mobile devices. This paper aims to understand what drives consumers to engage in mobile transactions by viewing m-commerce adoption as a process consisting...