This day, social media has been developing. was used with company to close consumer and gain more loyalty brand. OVO Company have doing many activities in Instagram but the number of active customers not as much their competitors. Go-Pay most customer activity OVO. study aims discuss effect marketing on from attitudinal behavioural mediation satisfaction perceived value. uses Structural Equatio...

China’s consumer-to-consumer (C2C) electronic market has been growing very rapidly. The largest Chinese online auction company. Eachnet. was purchased by eBay but faced tough competition from a new Chinese online auction company, Taobao. Now Taobao’s market share is twice as large as eBay’s. Why has eBay quickly lost its market share to the newly launched Taobao? What is the nature of this mark...

Sympatric speciation normally requires particular conditions of ecological niche differentiation. However, ant social parasites have been suspected to arise sympatrically, because (dis)loyalty to eusocial kin-structures induces disruptive selection for dispersal and inbreeding. A new study documents this process in unprecedented detail.

• The tradeoff between fairness and loyalty corresponds to whistleblowing decisions. • Experimental and dispositional variation in this tradeoff maps onto whistleblowing. • Five studies demonstrate this previously undocumented relationship. • These results shed light on a novel psychological determinant of whistleblowing. a b s t r a c t a r t i c l e i n f o Whistleblowing – reporting another ...

E-business is a new frontier for buying and selling in the New Economy. To date, little attention has been paid to how trust and e-loyalty are developed in e-business contexts, especially with reference to cross-cultural differences. Consumer trust and loyalty have long histories as vital elements of building successful businesses. This research aims to move beyond traditional commerce theory a...

Purpose: The purpose of this research is to examine the relationship between risk perceptions (financial, performance, social, time and privacy risks) and risk reduction strategies (brand loyalty, word of mouth, past experience, money back guarantee, store image, shopping, major brand image, free sample, website reputation, and payment security) in online group buying context. Design/methodolog...

Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...

This present study aims to compare how service brand preference influence service perceived value, customer satisfaction and loyalty in different countries—Japan and China. Moreover, this study purposes to explore whether countries’ image affect service brand preference of customer. Two customer surveys which were practiced in Japan and China were conducted to examine moderation hypotheses, whi...

Most of previous studies on mobile banking focus on the initial adoption by drawing upon the technology acceptance theories, while the post-adoption issues (e.g., loyalty) have been rarely examined. To fill this research gap, based on brand equity theory and symbolic value theory, we propose a research model to articulate the relationship between technology leadership, brand equity, and custome...

Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...