In this research, we analyze the relationship among (1) the performance metrics of a sponsored search campaign, (2) the gender orientation of queries, and (3) the occurrence of branded terms in queries. The aim of this research is to investigate the effectiveness of increased personalization of search engine advertising in order to improve the consumer’s online experience. We segregate keyphras...

In this research, we analyze the relationship among (1) the performance metrics of key phrases used in a sponsored search campaign, (2) the gender orientation of those key phrases, and (3) the occurrence of branded terms in those search queries. The aim of this research is increased personalization of search engine results in order to improve the consumer’s online searching experience and poten...

OBJECTIVES To characterise research relationships between medical specialists and the pharmaceutical industry in Australia. DESIGN AND SETTING Questionnaire survey of medical specialists listed in the Medical Directory of Australia and believed to be in active practice, conducted in 2002 and 2003. MAIN OUTCOME MEASURES Details of medical specialists' involvement in pharmaceutical industry-s...

BACKGROUND Improving the quality of cancer care delivery is a research priority for the National Cancer Institute (NCI). The NCI addresses this priority in part through a variety of research partnerships with public and private organizations designed to measure, monitor, and improve the quality of cancer care delivery. METHODS NCI-sponsored quality-of-care initiatives are reviewed in three ar...

We are highly privileged to write this editorial at such a significant moment for the Medical Journal of the Islamic Republic of Iran (MJIRI) as this journal celebrates its 30- year tradition as an accessible source of scholarly articles on the basic and clinical medical sciences, rigorously edited, and progressive.   The MJIRI was launched by Iran National Center for Scientific Research ...

Proceedings of a symposium organized in conjunction with the EU sponsored research project " Dynamics of Extracellular Glutamate " DECG and the

OBJECTIVES Financial conflicts of interest have come under increasing scrutiny in medicine, but their impact has not been quantified. Our objective was to use the results of a national survey of academic emergency medicine (EM) faculty to determine if an association between money and personal opinion exists. METHODS We conducted a web-based survey of EM faculty. Opinion questions were analyze...

ACKNOWLEDGEMENT This research was sponsored by Shanghai Sailing Program (No. 20YF1416000) and SUES Distinguished Overseas Professor Program.

Improving software quality remains a key challenge. Software development formal peer inspection has emerged as an effective approach to address this challenge. Software peer inspection aims at detecting and removing software development defects efficiently and early while defects are less expensive to correct. The key research issue is to develop an architecture that supports the “systematic” p...