The objective of the current study was to determine how predetermined factors contribute to a spectator's overall perceptions of a new college football stadium. It was predicted that fans who were highly identified with the SIU football team would have a more positive perception of the new stadium than low identified fans. Second, individuals' considering themselves to be sports fans would perc...

Marketing for women’s sport and fitness includes any combination of skills related to the promotion, selling and advertising of women’s sport services and products through an organization whose primary product or service is related to sports or physical activity. This study explores the motives behind corporate purchase of fitness clubs participation as indicated by individuals who make such de...

New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media. However, as Bellamy and McChesney (2011) have pointed out, advances in digital technologies are taking place within social, political, and economic contexts that are strongly con...

Entrepreneurial marketing of sport increases demands on sport development officers to identify talented individuals for specialist development at the youngest possible age. Talent identification results in the streamlining of resources to produce optimal returns from a sports investment. However, the process of talent identification for team sports is complex and success prediction is imperfect...

Recently, the use of sport supplements has become so common among most athletes. These supplements may contain undeclared substances that are banned by such international authorities as WHO, IOC and WADA. The present study, thus, is aimed at examining the final sport supplement products in terms of banned substances and measuring the adulteration level in order to prove the safety of these prod...

In the last twenty years, there has been a tremendous increase in salaries and transfer fees of professional sportsmen. In addition, the values of TV broadcasting rights for sporting events have risen sharply and many sports teams have developed in fullfledged businesses or are even traded on the stock market. This means that sport has developed from pure entertainment to entertainment industry...

Modern sports/media complex may be the result of complex inactions of communication technologies, social developments, and the increased sophistication of businesses in understanding the intrinsic and extrinsic aspects of consumer behavior. From the promotion options of print media, television and radio, to the self-engaging aspects of Internet sport coverage and gaming, the spectator is rapidl...

The marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health-related issues. Uses a telephone survey methodology to compare attitudes toward Olympic sponsorship by a leading US brewer with general attitudes toward the use of sports sponsorship to promote tobacco products. Results suggest that responde...

Digital games can be used not only for fun and entertainment. The term ‘serious games’ denotes digital games serving serious purposes like education, training, advertising, research, and health. In the contribution the chances and challenges of serious games for computer science in sport will be discussed. Serious games, particularly adventure and shooter games, already play an important role i...

abstract in this study , the relationship between investment components in sport and social capital is examined and the population in this research consists of 55 marketing consultant of iranian soccer league sports sponsors. the research tool is also a questionnaire and for data analysis the statistical software spss and structural equation modeling method graphics amos were used. in theoretic...