From time to time, marketers have concentrated on adopting various marketing techniques to attract consumers. Viral Marketing through internet is one such approach which breaks the traditional brick-and-mortar model of marketing. The objective is to build a suitable model that will explain the various determinants involved in designing viral marketing campaigns and its outcome in terms of consu...

For most of managers purchasing is a strategic issue. Thus, to select the suitable suppliers has strategic importance for every company. The objective of supplier selection is to reduce purchasing risk, maximize overall value to the purchaser and build a long term, reliable relationship between buyers and suppliers. Many methods have been proposed and used for supplier evaluation and selection;...

Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive purchase It covers research problem of distinguishing impact on increasing a customer’s favourable D...

Trade-in remanufacturing is a commonly adopted business practice under which firms collect used products for remanufacturing by allowing repeat customers to trade in used products for upgraded ones at a discount price. This paper studies how customer purchasing behavior and remanufacturing efficiency affect the economic and environmental values of such a business practice. We demonstrate a new ...

Competitiveness based on customer interaction is the baseline for strategies such as customization, postponement and customer-driven manufacturing. The emphasis is on the interface between a focal actor and the customer. The approach may however have implications that explicitly influence the suppliers of the focal actor and this is the core theme of customer-driven purchasing. The method for c...

INTRODUCTION The main aim of the paper is to bring together some ideas of " What we know about networks " and present these as a model of Managing in Networks. The paper uses a case study based on the well known retailer, IKEA to illustrate the model. We then draw from this model a series of ideas on the dynamics of business networks and what these mean for the concepts of management and strate...