نتایج جستجو برای: supply chain cooperative advertising
تعداد نتایج: 505702 فیلتر نتایج به سال:
Supply Chain coordination has become a critical success factor for Supply Chain management (SCM) and effectively improving the performance of organizations in various industries. Companies are increasingly located at the intersection of one or more corporate networks which are designated by “Supply Chain”. Managing this chain is mainly based on an 'information sharing' and redeployment activiti...
This paper develops a game theoretic model of a one-manufacturer and one-retailer supply chain allowing the second ordering to investigate how to coordinate the order quantity and advertising investment via a markdown money-cooperative advertising contract. We focus on the effects of allowing the second ordering on equilibrium outcome and coordination mechanism. We find: the relationship betwee...
We propose an economic supply chain model that accounts for typical inefficiencies resulting from low visibility of the flow of consumer goods. Using realistic numerical input values for the model, we illustrate how the profit distribution among manufacturer and retailer changes as item-level RFID is used for different purposes along the consumer goods supply chain. Applying basic Game Theoreti...
the manufacturing organizations today are having a competition of supply chain versus supply chain. existing research work fails to relate human metrics with supply chain performance. the authors intend to empirically assess the effects of human metrics on supply chain performance in the context of indian manufacturing organizations. a rigorous literature review has identified 12 variables. the...
Through the emergence of information and communication technologies and customer-oriented approaches in business and industry, for achieving competitive advantages and in order to remain at the top in every business, more exible and responsive supply chain systems are required. The next generation of supply chain systems must be agile, adaptive, cooperative, integrated and exible. Agent-based s...
This paper presents an evaluation of Supply Chain Management Software. For this purpose, we conducted an empirical study in the European automotive industry among car manufacturers, suppliers, distributors, and logistic service providers from 25 countries. In particular, we analysed the objectives these companies are trying to achieve by using Supply Chain Management Software and evaluated to w...
Game theory has become an essential tool in the analysis of supply chains with multiple agents, often with conflicting objectives. This chapter surveys the applications of game theory to supply chain analysis and outlines game-theoretic concepts that have potential for future application. We discuss both non-cooperative and cooperative game theory in static and dynamic settings. Careful attenti...
The supply chain is a worldwide network of suppliers, factories, warehouses, distribution centers, and retailers through which raw materials are acquired, transformed, and delivered to customers. In recent years, a new software architecture for managing the supply chain at the tactical and operational levels has emerged. It views the supply chain as composed of a set of intelligent software age...
nowadays, in turbulent and violate global markets an agile supply chain (asc) network is frequently considered as a dominant competitive advantage for survival. to achieve the competitive advantage, companies must align with suppliers and customers to streamline operations, as well as agility beyond individual companies. there are many definitions and models about agile supply chain and most of...
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