What does specificity of visual media mean as concerns semiotic theory of signification today? Not much, apparently. Whereas in the text analytic semiotics of the Sixties and Seventies, media specificity was seen as a dominant “code” which therefore was to be given primary focus and which gave rise to specialised semiotics of “Cinema”, “Theatre”, “Architecture”, etc., this seems later to have b...

In this article I trace the historical development of Peirce’s semiotic rhetoric from its early appearance as a sub-discipline of symbolistic to its mature incarnation as one of the three main branches of the science of semiotic, and argue that this change in status is a symptom of Peirce’s broadening semiotic interest. The article shows how the evolution of Peirce’s theory of signs is linked t...

Classical rhetoric was the first discipline concerned with persuasion and in fact still has a lot to offer. This is exemplified by a short discussion of the persuasive appeals known from classical rhetoric as well as the so-called ‘aptum-model’. It is suggested how these sets of rhetorical concepts may be developed into guidelines for persuasive design. Moreover, classical rhetoric can be relat...

Changing your password more frequently is an easy and effective way to counter this threat and protect your personal computer and your workplace data. You should use a “strong” password of at least eight characters that includes letters, numbers, and special characters. It is also recommended that each employee changes his password this week, and remembers to change it frequently. Further infor...

prophet mohammad (p) was at the peak of eloquence and rhetoric at the height of the comprehensively statement and spoke with every tribe in their language. to express the whole of word, we review the metaphor of prophet’s words in order to demonstrate a piece of his rhetoric and eloquence. this paper seeks to examine the art of metaphor and expressions of the holy prophet (p). our method of dis...

qasr or hasr (restriction) is one of the techniques of semantics that can be used in different ways. most of former thinkers believed that despite differences that exist in how these methods convey meaning to readers or audience, they function similarly. this research is a descriptive-analytical study of methods of qasr and tries to elaborate on the fundamental differences among these methods. ...

â  â  abstract â  â  the quran has been analyzed by many commentaries from many aspects including its rhetoric and style. it is questionable to grasp the arcane outstanding position of the quran in terms of its form, meaning, or rhetoric. of the rhetoric of the quran, oaths indicate miracle of the quran. oaths and their answers are in line with aggregates of all contexts as well as form and mea...

This paper proposes the interpretation of video games as discourse (in the explanation of discourse commonly used in linguistics and studies of natural language, not as understood in semiotics or cultural studies) to explore further the dynamics through which video games can propose structured meaning and articulate an argument. Such topic is especially relevant for video games with an agenda, ...

It would be easy to dismiss this book in a couple of lines as the ravings of a lunatic unable to adequately express himself in English. Such apparently is the opinion of the Collector of the District where he is employed, who (it is stated) has ordered him to publish his work for professional criticism at the earliest possible moment, and take the consequences of an adverse judgment upon it. If...