E-commerce allows a level of closeness in customer-to-store interaction that is far greater than imaginable in the physical world, leading to unprecedented data collection, especially about the ‘process of shopping’. The desire to understand individual customer’s behavior and psychology at a deeper level by mining this data has led to significant advances in on-line customer relationship manage...

the rapid growing of information technology (it) motivates and makes competitive advantages in health care industry. nowadays, many hospitals try to build a successful customer relationship management (crm) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. many hospitals have large data warehouses containing customer ...

Both customer relationship management (CRM) and electronic customer relationship management (eCRM) systems have unique characteristics that support customer-business interactions and are linked to internal business processes and systems across different areas for operational and analytical purposes. Such characteristics may imply that different critical success factors are required for both to ...

Electronic Commerce (eCommerce, i.e. the execution of business processes using Internet technologies) continues to be a significant, pervasive issue for both enterprises and customers. Management of relationships between enterprises and customers has often been referred to as Customer Relationship Management (CRM). We define CRM as an interactive process that achieves an optimum balance between...

Supported by technologies of Customer Satisfaction, Information Technology, and Data Mining, etc., CRM aims to enhance the effectiveness and performance of the businesses by improving the customer satisfaction and loyalty. CRM is now becoming a popular management methodology in manufacturing, sales, marketing, and finance. In China, there are a lot of small and medium businesses. For these busi...

Purpose – The purpose of this paper is to investigate the behavioral intentions of business-tobusiness (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day activities. Design/methodology/approach – An extended Technology Acceptance Model (TAM) of mobile CRM system adoption is developed and tested with data from 105 international sal...

In today’s world, the competition between all business areas and companies including pharma distributor has increased dramatically, so it is very important for active in distribution industry which deal with a large number of customers B2B market to establish deep long-term relationship their manage that effectively. Since CRM now enriched by new emerging technologies terms e-CRM m-CRM under de...

In concurrent engineering, the integration of the designers’ knowledge and experience, and computer technology into the design process is very important to improve design quality and production efficiency. A feasible design alternative that follows the design rules for assembly will make product manufacturing and assembly more successful. However, designers seldom consider assembly problems in ...

The new communication and information systems have significantly increased the possibilities offered to professional companies for developing and maintaining long-term customer relationships. However, technology alone cannot ensure the success of CRM strategies. The implementation of a customer-centred culture, shared by the entire professional organisation, requires the combination of human re...

Due to violent and ferocious competition and global changes of new trends, directions and new ways of doing business, financial institutions grapple with new challenges and opportunities in today business. The advancement in technology, information and communication has forced banks and financial institutions into hard competition.  In this new technology era, people as the customers are t...