customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Does money lead to trust in personality and intention of others? Humans have a strong tendency to judge the intention of others from their sequent behaviors. In general, people trust others who behave fairly, but not always. Here we show that judgments of both intentional aspects and memory of intentional behavior are automatically influenced by unintentional benefits from the behaviors of othe...

In recent years, collaborative filtering (CF) methods are important and widely accepted techniques are available for recommender systems. One of these techniques is user based that produces useful recommendations based on the similarity by the ratings of likeminded users. However, these systems suffer from several inherent shortcomings such as data sparsity and cold start problems. With the dev...

With the increasing tendency among business organizations to move around the web services platform, Web services paradigm creates new security challenges which can only be realized by developing effective access control models. Now a day service provider’s big challenge is detecting and preventing malicious requesters or behaviours. In order to evade malicious requesters or behaviors, the servi...

This research investigated trust and reciprocity in two experiments using the Trust Game. In the Trust Game, Player 1 can ‘‘trust’’ an unknown Player 2 by sending some portion of a monetary endowment. The amount sent triples on its way to Player 2, who can then ‘‘reciprocate’’ by returning as much as he or she wishes to Player 1. Initial endowments were either $10 or $20 and were known to recip...

The present study was conducted to investigate whether forced-choice questions would lead to any particular tendency in young children’s responses. Two experiments were conducted in which 3to 5-year-olds children were shown a short animation and then were asked a set of two-option, forced-choice questions. Consistent findings were obtained: (i) Forced-choice questions influenced children’s resp...

. Abstract Background: The aim of this research was to study the relationship between organizational justice, organizational citizenship behavior, and organizational trust in the Department of Youth and Sports (DYS) in Fars Province, Iran. Materials and Methods: The population of this correlation research consisted of the employees of DYS of which 120 employees were randomly selected as the sam...

We developed a novel computational framework to predict the perceived trustworthiness of host profile texts in the context of online lodging marketplaces. To achieve this goal, we developed a dataset of 4,180 Airbnb host profiles annotated with perceived trustworthiness. To the best of our knowledge, the dataset along with our models allow for the first computational evaluation of perceived tru...

In this paper, we address the problem of designing a robust reputation mechanism for peer-to-peer services. The mechanism we propose achieves high robustness against malicious peers (from individual or collusive ones) and provides incentive for participation. We show that the quality of the reputation value of trustworthy and participating peers is always better than the one of cheating and non...