This research was conducted to further understand several factors which could strengthen consumers’ intention buy green products were comprised of attitude, subjective norms, and perceived price. Using the convenience sampling technique, a total 669 respondents from Jabodetabek area who’ve purchased any kinds cosmetics at least once for past 2 years participated in this study. Due invalid data,...

The behavior of respondents in interview situations has been dealt on the one hand with respect to many empirical studies and on the other hand in connection with different theoretical approaches (Hyman 1954; Cannell & Kahn 1968). In this paper the most relevant theoretical explanations are discussed and systematized from the point of view of the theory of reasoned action (Ajzen & Fishbein 1980...