U.S. college football’s traditional bowl system, and lack of a postseason play-off tournament, has been controversial for years. The conventional wisdom is that a play-off would be a more fair way to determine the national champion, and more fun for fans to watch. The colleges finally agreed to begin a play-off in the 2014-2015 season, but with just four teams, and speculation continues that mo...

We use the popular television show Mad Money hosted by Jim Cramer to test theories of attention and limits to arbitrage. Stock recommendations on Mad Money constitute attention shocks to a large audience of individual traders. We find that stock recommendations lead to large overnight returns which subsequently reverse over the next few months. The spike-reversal pattern is strongest among smal...

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a new television program setting using a data set that contains both viewing and stated expectations and experiences. We use this model to not only assess the relative impact of advertising exposures and social engagement, but also to...

COVID-19 is not just a health crisis. It has disrupted the economy of entire world. Like most sectors, it brought massive changes to field journalism. The objective article explore impact on journalism in Bangladesh. This study follows qualitative research methodology based secondary sources. study’s findings have shown that pandemic situation strongly affected industry and their work Many loca...

Popular crime dramas have tackled sensitive issues such as sexual assault with increasing frequency over the past 20 years. These popular programs increasingly demonstrate the emotional and physical effect of sexual assault on its victims, and in some instances they depict individuals being rewarded for intervening to prevent or stop an assault in progress. It is possible that this content coul...

“Social TV” is a term that broadly describes the online social interactions that occur between viewers while watching television. Television shows are now instigating online social interactions between viewers by requesting viewers, as part of the first broadcasts, to engage in simultaneous discussions about the shows. Examples include explicitly asking users to follow and comment on topics on ...

Rapid growth of video content over internet has necessitated an immediate need to organize these large databases into meaningful categories. In this paper, we explore the benefits of leveraging social attitudes (beliefs, opinions, interests and evaluations of people) with machine learning concepts (audio/video features) in the challenging and pressing task of organization of online video databa...

We present a quantitative study of digital signage audience measurement using computer vision.We developed a camera-enhanced digital signage display that acquires audience measurement metrics with computer vision algorithms. Temporal metrics of a person’s dwell time, display in-view time and attention time are extracted. The system also determines demographic metrics of the gender and age group...

Many online content providers aim to compensate for a loss in advertising revenues by charging consumers for access to online content. However, such a choice is not straightforward, because subscription fees typically deter customers, further reducing advertising revenues. In this research, we empirically examine and quantify a content provider’s trade-off between advertising and subscription r...

Problem Definition The invention of IPTV created an opportunity for product and service providers to better target their audience and cater for their needs through recommending advertisements based on user interests and context. Instead of publishing an advertisement to the mass market, it is now possible to select who to watch which advertisement based on the target audience and user interests...