The outbreak of the COVID-19 pandemic has impacted tourism industry worldwide. This study examines relationships among potential tourists’ emotional states, psychological resilience, and their travel intention to a national forest park in context COVID-19. It also investigates moderating effect gender. Kanas National Forest Park on northwestern border China was chosen as research case. survey q...

In this digital age, technological advancements have dramatically transformed consumers? travel behavior. Among these, social media has been identified as the most notable and popular platform which appeals to consumers from different cultures, mindsets, demographics. Culture may stimulate individuals’ attitudes subsequent Thus, prior research concentrated on technology adoption in cross-cultur...

This study is the first to examine impact of media credibility on sustainable travel intention Chinese residents in post-pandemic context. Specifically, mechanisms by which influenced intentions through risk perception are studied. developed an extended theory planned behavior (TPB) model and used a structural equation (SEM) analyze 1219 valid samples received from online questionnaires. The re...

Story marketing has been widely applied to modern societies. As a matter of fact, attraction is a critical part of tourism for any visitor attractions throughout the world. A visitor attraction requires sufficient attraction to appeal to customers’ interests. Story marketing is currently the most popular marketing strategy. The success of using stories in visitor attractions as a marketing tact...

Sektor pariwisata berperan penting sebagai salah satu sumber pendapatan negara yang dapat mendorong pertumbuhan ekonomi nasional. Dengan munculnya COVID-19 mengakibatkan runtuhnya sektor lainnya. berdampak negative terhadap industry baik dalam hal kunjungan wisatawan domestic maupun mancanegara. Hal ini memaksa perubahan kondisi dari era normal menjadi new normal. Yang tentu saja akan menyebabk...

Many studies analysing the relationship between attitudes and travel behaviour have found that an important impact on mode choice. More recently, focusing how people experience shown satisfaction is influenced by chosen mode. The desire intention of using a – which can be considered as predictors choice have, however, received limited attention. Furthermore, existing mostly narrow scope lack in...