Value co-creation redresses a key criticism of researcher-driven approaches to research - that researchers may lack insight into the end users' needs and values across the research journey. Value co-creation creates, in a step-wise way, value with, and for, multiple stakeholders through regular, ongoing interactions leading to innovation, increased productivity and co-created outcomes of value ...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), in context hospitality services, this study explores role VCC might have customers’ perceived (PV). The delineates two characteristics PV—perceived quality price—as sources for competitive strategy. It attempts to establish existence an effect implementation on these strategy, well in...

Purpose: To explore the role of co-creation of value processes in consumer purchase behavior especially focusing on engagement generation. Taking as the starting point the Service-Dominant Logic propositions on value, a conceptual framework is proposed, positing coproduction and interaction as key drivers in order to understand customer perceived value co-creation and the subsequent engagement ...

TOWARDS A USER VALUE CO-CREATION MODEL FOR AGILE WEB DEVELOPMENT APPROACH Tamer Madi, Zulkhairi Dahalin, Fauziah Baharom (Universiti Utara Malaysia, Sintok, Malaysia [email protected], {zul, fauziah}@uum.edu.my) ABSTRACT:User value creation has become a new development trend in the era of technology. It has a crucial impact on company differentiation. Nowadays, most of businesses transform t...