Mobile virtual network operators (MVNOs) are mobile operators without their own infrastructure or government issued spectrum licenses. They purchase spectrum resources from primary mobile network operators (MNOs) to provide communication services under their own brands. MVNOs are expected to play an important role in mobile network markets, as this will increase the competition in retail market...

Virtual Corporations as well as traditional companies need a planning and control system in order to guarantee the organization’s competitiveness in markets. This paper outlines the design of VICOPLAN, a prototype of a planning and control system for virtual corporations in the service industry. VICOPLAN consists of three modules in order to support the management of virtual corporations. These...

Abstract—In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg’s repeat-buying theory to Web-based information products. Ehrenberg’s repeat-buying theory successfully describes regularities on a large number of consumer product markets. We show that these regularities exist in electronic markets for information goods too, and that...

As markets expand, new modes of purchasing are being made available to customers. Especially, after the growth of internet, the modern era could be that of virtual markets. This paper studies the online purchasing intention of consumers in the city of Vadodara, Gujarat, India for Durable Goods. In India, people have tended to purchase small items, electronic items which are of lesser value. Gen...

Several authors have argued that because modern computing and communications technologies reduce buyer search costs and other market inefficiencies, there should be intense price competition between sellers in electronic markets. This paper examines this prediction using data on the airline ticket offerings of online travel agents (OTA). We find that different OTAs offer tickets with substantia...

legal actions remains sufficiently predictable. Such predictions on legal conflicts have to be shared among economic actors to stabilize mutual expectations of behavior. This stability then helps to reduce legal risks. Predictability is not necessarily related to precise legal knowledge. It is sufficient to know when legal specialists have to get involved. Economic actors prepare for such situa...

Entrepreneurs in electronic markets move in industries where a strong corporate brand can deliver competitive advantage through differentiation. It not only facilitates increased attention. Despite ever-increasing followers and me-too products, it enables a company to build a positive image on behalf of the relevant target groups – be they consumers/customers, shareholders, employees, or indust...

Enterprises face stiff competition and the pressure to improve efficiency and productivity. Since the cost of production could be reduced in the last years, further reductions can be obtained e.g. by spreading production processes over organizational boundaries to use the key competencies of the involved organizations. This shift increases the number of external links and transactions of enterp...

Newcomers to electronic markets are forced to accumulate customers as rapidly as possible. One strategy to fulfil this aim is so called viral marketing, which seems an appropriate term for describing the pattern in which Internet companies spread by making use of customer referrals. The aim of this article is to describe and explain common features of viral marketing strategies and to outline c...

Electronic markets are not just evolving they are designed. As such providing electronic trading venues is an entrepreneurial activity. The institutional approach followed here introduces a market operator as an economic player. As the entrepreneur charges fees for his service of operating an electronic market, the transaction cost savings incurred by information technology are essentially full...