Though world-of-mouth (WOM) communications is a pervasive and intriguing phenomenon, little is known on its effect in terms of macro-behavior. The purpose of this study is to investigate the WOM effect on macro-level marketing to explain the herd behavior of Chinese consumers. To achieve our goal, the system dynamics was applied build a simulation model for a popular herd behavior happening in ...

This article investigates the quantityand quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus individual and vertical versus horizontal cultural orientations) differ in their preferences of aggregate...

The level of write-once memory cells (e.g., Flash) can only be raised individually. Bulk erasure is possible, but only a number of times (endurance) that decreases sharply with increasing cell capacity or cell-size reduction. A device’s declared storage capacity and the total amount of information that can be written to it over its lifetime thus jointly characterize it. Write-once memory (WOM) ...

Consumers’ purchase decisions can be influenced by others’ opinions, i.e., word-of-mouth (WOM), and/or others’ actions, i.e., observational learning. While information technologies are creating increasing opportunities for firms to facilitate/manage these two types of social interaction, researchers so far have encountered difficulty in disentangling their competing effects and have provided li...

I this paper, we explore the economics of free under perpetual licensing. In particular, we focus on two emerging software business models that involve a free component: feature-limited freemium (FLF) and uniform seeding (S). Under FLF, the firm offers the basic software version for free, while charging for premium features. Under S, the firm gives away for free the full product to a percentage...

In this study, blog data were collected and network parameters were captured to represent three common measurements of online Word-Of-Mouth: intensity, influence level, and dispersion. These parameters were then analyzed using a General Estimating Equation (GEE) model to test their effects on average weekly movie box office receipts. Findings indicated that all three parameters were significant...

Flash memory is a leading storage media with excellent features such as random access and high storage density. However, it also faces significant reliability and endurance challenges. In flash memory, the charge level in the cells can be easily increased, but removing charge requires an expensive erasure operation. In this thesis we study rewriting schemes that enable the data stored in a set ...

The Net Promoter Score (NPS) is, according to Reichheld, the single most reliable indicator of company growth, and many companies use this recommendation-based technique for measuring customer loyalty. Despite its widespread adoption by many companies across multiple industries, the debate about NPS goes on. A major concern is that managers treat NPS as being equivalent across customers, which ...

Based on Social Exchange Theory and Motivation Crowding Theory, we study the motivations of consumers to spread e-WOM by benefit factors and cost factors. Meanwhile, we brought the motivation crowding effect into the analysis model, and discussed the effect of extrinsic motivation on intrinsic motivation and internalized extrinsic motivation. Through empirical analysis in China, we find that al...