Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh celebrity endorser terhadap word of mouth, brand image kualitas produk mouth keputusan pembelian, pembelian. Penelitian tergolong kuantitatif. Metode pengumpulan data menggunakan metode angket, sedangkan teknik analisis regresi berganda uji sobel test. Hasil menjelaskan berpengaruh positif dengan thitung = 10,770 > ttabel 1...

Virtual idols can replace real people in advertising endorsement without any moral problems, which is one of the feasible spokespersons. The purpose this study to explore current status brand image, awareness and word-of-mouth perceived by consumers virtual idols, their correlation, mediating effect moderating involvement. In study, a questionnaire survey was used collect data, 425 valid sample...

This study aims to determine the influence of product quality in terms word mouth and purchase decisions, purchasing decisions role mediating on decision Alissa hijab online shop Denpasar city. The was conducted by 120 respondents female sex city who had purchased Hijab products. number determined using purposive sampling method, namely sample determination technique certain criteria. data obta...

In Japan, the mobile phone e-learning is still at the early stage. A reason for this might be the lack of good quality electronic learning materials. In this paper, I develop the mobile phone e-learning using manga based learning system. Word of mouth is a determining factor for success in this system. This case study was to examine motivational factors affecting the mobile phone e-learning sys...

Although research into consumer participation in online brand communities has grown in recent years, still little is known about how membership in a Facebook brand community is related to brand loyalty. This study tests the direct and indirect effects of brand community engagement, electronic word-of-mouth (eWOM) intention, and community promotion behavior on attitudinal loyalty, repurchase int...

This research examines the exogenous antecedents of loyalty in the purchase of 3C products. In the proposed model, we assess how the direct effects of technology readiness, satisfaction, and electronic word-of-mouth on consumers’ loyalty and the indirect effects of technology readiness on loyalty via satisfaction and electronic word-of-mouth. Data was collected via online survey from experience...

In this article the authors demonstrate how a customer lifetime value approach can provide a better assessment of advertising effectiveness that takes into account post purchase behaviors such as word-of-mouth. While for many advertisers word-of-mouth is viewed as an alternative to advertising, the authors show that it is possible to quantify the way in which word-of-mouth often complements and...

The purpose of this research is to investigate the relationship among service quality, company image, customer satisfaction, and word mouth. population study parents students in Avesiena Nature School Malang, East Java, Indonesia, which 193 people. This used saturated sample, it means sample same number with population. In order examine both direct indirect between quality image on mouth, path ...