Pictorial metaphor is a popular way of expression in creative advertising. It attributes certain desirable quality to the advertised product. We adopt a general twostage computational approach in order to generate apt metaphor ideas for pictorial advertisements. The first stage looks for concepts which have high imageability and the selling premise as one of their prototypical properties. The s...

This paper analyzes public goods whose benefits cross countries’ borders and generations. Once provided, transnational intergenerational public goods (TIPGs) are assets that generate benefits for subsequent generations. For treaties involving TIPGs, a coalition of rich developed countries are apt to shoulder more of the provision burden then a coalition of poor developing countries. This burden...

People who verify a negative self-view expose themselves to criticism and rejection. Because people with low global self-esteem are hurt more by negative feedback than are people with high global self-esteem, the authors predicted that they would be less apt to verify a negative self-view in a more specific domain. Three investigations found support for this hypothesis. In all 3 investigations,...

This paper studies interactive learning processes that are subject to constant perturbations or "noise." We argue that payoffs in the Ultimatum Game are such that responders are more apt to be "noisy" than are proposers and show that as a result the learning process readily leads to outcomes that are Nash equilibria but not subgame-perfect. We conclude that game theorists should not restrict at...

there is a substantial evidence that plyometric training significantly increases muscular strength and vertical jump. due to the vigorous nature of this type of training, however, there is a risk of incurring musculoskeletal injuries. therefore, conducting plyometric exercise programs in an aquatic environment might lead to significant improvements in vertical jump with possibly a lower risk of...

Picker Institute Europe develops and co-ordinates large parts of the national patient survey programme in the English National Health Service. We are in strong agreement with much of Diana Delnoij’s article, so it may be most useful to add some further learning from our experience, and to identify outstanding problems in harmonizing patient experience measurement in Europe. Delnoij’s contention...

The more one has to deal with the great problem of mental defect and its problems the less anxious one is to say anything at all. One always feels that the really helpful speakers at Mental Deficiency Conferences have been brought there under the persuasion of a revolver. The reason is because people who are doing things or trying to do things are apt to be very diffident and reticent until the...

This study describes the first instance of the use of two differently sized Au nanoparticles (Au NPs), acting separately as donor and acceptor, in homogeneous photoluminescence quenching assays developed for the analysis of proteins. Introduction of a breast cancer marker protein, platelet-derived growth factor AA (PDGF AA), to a solution of 11-mercaptoundecanoic acid-protected, 2.0-nm photolum...

BACKGROUND Whether all-polyethylene tibial (APT) components are beneficial to patients who received distal femur limb-salvage surgery lacks high-quality clinical follow-up and mechanical evidence. This study aimed to investigate the biomechanics of the distal femur reconstructed with APT tumor knee prostheses using finite element (FE) analysis based on our previous, promising clinical outcome. ...