recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

Meta-analysis and structural equation modeling (SEM) are two important statistical methods in the behavioral, social, and medical sciences. They are generally treated as two unrelated topics in the literature. The present article proposes a model to integrate fixed-, random-, and mixed-effects meta-analyses into the SEM framework. By applying an appropriate transformation on the data, studies i...

Organizational voice and silence are two intertwined strategies in organizations. Organizational voice is an appropriate communicational tool in order to improve the organization. On the other hand, silence can have destructive effects on the decision-making process and organizational changes. Organizational culture is the important factor which facilitates ways of expressing ideas by employees...

in today's competitive environment, branding is considered as a mechanism to help businesses in order to achieve competitive advantages. due to perceived service quality, business image and customer trust, branding, as an important concept in the sports marketing, is created for organizations. the aim of this study was to investigate the relationship between perceived service quality and c...

purpose: promoting the extension programs is a challenge which extension professionals and planners faced with and detection of influencing factors on programs’ success or fail needs to significant time allocation and commitment, so extension and education programs aim to farmers’ empowerment are very important. today, many farmers are not interested in these programs for several reasons, so fa...

corporate social responsibility is a business approach that takes into account ethic, people, community and environment, and is a complete strategy that enables the firm to improve its competitive position. in other word, following the institutional demands leads to social support and survival. the main purpose of this research is to investigate the impact of organization capabilities and indus...

OBJECTIVE To introduce the state of the art of structural equation modeling (SEM). METHOD This primer is organized in a manner allowing readers to review any one of 5 freestanding sections. RESULTS SEM maintains several advantages over regression and other multivariate techniques. Through a 2-step modeling process, SEM strengthens research by allowing for the specification of complex, theor...