General tenet of Open-Source and FreeSoftware originally founded by pioneers like Richard Stallman and Eric. S. Raymond [1a,b] continues to rely on collective good of developing software in open and creatively monetizing it outside of closed-source traditional models. Tamil open-source software has its roots from various GNU/Linux user-groups across Tamilnadu [2a], and individuals motivated by ...

We review the latest research investigating how people explain their own actions when they have been activated nonconsciously. We will discuss evidence that when nonconsciously activated behavior is unexpected (e.g., norm- violating, against self -standards), negative affect arises and triggers confabulations aimed to explain the behavior. Nonconsciously activated behaviors may provide a window...

Because of the massive amount of incoming visual information, perception is fundamentally selective. We are aware of only a small subset of our visual input at any given moment, and a great deal of activity can occur right in front of our eyes without reaching awareness. While previous work has shown that even salient visual objects can go unseen, here we demonstrate the opposite pattern, where...

Signals in our brain are in a constant state of competition, including those that vie for motor control, sensory dominance, and awareness. To shed light on the mechanisms underlying neural competition, we exploit binocular rivalry, a phenomenon that allows us to probe the competitive process that ordinarily transpires outside of our awareness. By measuring psychometric functions under different...

Because of the massive amount of incoming visual information, perception is fundamentally selective. We are aware of only a small subset of our visual input at any given moment, and a great deal of activity can occur right in front of our eyes without reaching awareness. While previous work has shown that even salient visual objects can go unseen, here we demonstrate the opposite pattern, where...

Because of the massive amount of incoming visual information, perception is fundamentally selective. We are aware of only a small subset of our visual input at any given moment, and a great deal of activity can occur right in front of our eyes without reaching awareness. While previous work has shown that even salient visual objects can go unseen, here we demonstrate the opposite pattern, where...

Understanding the factors that affect residents’ environmental conservation behaviors help in managing the environment of tourist sites. This research provides an integrative understanding of how residents near tourist sites form their environmental conservation behaviors by merging the norm-activation model and cognitive-affective model into one theoretical framework. Results of the structural...

A widespread assumption in recent research on attitudes is that self-reported (explicit) evaluations reflect conscious attitudes, whereas indirectly assessed (implicit) evaluations reflect unconscious attitudes. The present article reviews the available evidence regarding unconscious features of indirectly assessed ‘‘implicit’’ attitudes. Distinguishing between three different aspects of attitu...

People often act in order to realize desired outcomes, or goals. Although behavioral science recognizes that people can skillfully pursue goals without consciously attending to their behavior once these goals are set, conscious will is considered to be the starting point of goal pursuit. Indeed, when we decide to work hard on a task, it feels as if that conscious decision is the first and forem...