Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online cam...

W develop a two-stage consumer-level model of paid search advertising response based on standard aggregated data provided to advertisers by major search engines such as Google or Bing. The proposed model uses behavioral primitives in accord with utility maximization and allows recovering parameters of the heterogeneity distribution in consumer preferences. The model is estimated on a novel paid...

This special issue of Computing and Visualization in Science contains selected papers from the 2014 European Multigrid conference (EMG 2014), which took place in Leuven, Belgium, from 9 to 12 September, 2014. European Multigrid (EMG) is a series of conferences on the theme of multigrid methods and related fields. EMG is one of the most important conference series on this topic worldwide. Previo...

The timing and the frequency of punishment are critical elements in law enforcement. Previous studies suggest the superiority of immediate punishment schemes over delayed punishment, as well as the importance of frequent punishment. Yet law enforcement schemes which utilize both frequent and immediate punishment may be cost prohibitive in real settings. In this work, we propose the “bad lottery...

From the very beginning, advertising revenue was a major motivation to establish a journal owned by the American Academy of Pediatrics (AAP) and a major focus of the board of directors. The first editor, Dr Hugh McCulloch, proclaimed that “Pediatrics will consist of four divisions; the fourth division is advertising.”2 Until the late 1970s, this was all display advertising or advertising prepar...

We consider a market where a single seller must employ informative advertising to launch a new product of observable quality. The monopolist may use mass, targeted or customer directed advertising. We show that the choice of advertising strategy depends on the economic properties of the advertising technology. If this exhibits strong economies of targeting, customer directed advertising arises ...

the current paper aims to examine the liability observed in sphere of presentation of goods and services with the infraction of special codes and regulations related to advertising or general codes or regulations of liability with contractual or non-contractual basis. specifically, there are not any mentions about all kinds of these liabilities in the rules of iran. the current research, which ...

In last decade, yearly revenue from online advertising has soared from a moderate US$907 million to a whooping US$16.9 billion and the driving force behind this huge leap is found to be search advertising. Forecasts suggest that this trend will continue in coming years through the innovation of new types of search-related advertising. This rapidly burgeoning industry involves complex business m...