In this study, it is aiming to analyze an advertisement which will lead how advertisers communicate with potential consumers and producers make good friendly advertisements everyone. Data analysis of study uses a semiotic approach the theory Ferdinand De Saussure Roland Barthes. Saussure's theory, carried out on sign in object, namely signifier also signified. The here according something that ...

Este ensayo se origina en una lectura del libro Barthes cuestión, que incluye un artículo de Paul Man a propósito pensamiento barthesiano y otro Judith Podlubne la demaniana Barthes. A partir allí, procuro continuar pensando las tensiones entre siguiente hipótesis: historia teoría literaria es auto-impugnación sus fundamentos ante al reconocimiento falta correspondencia el signo cosa; abrió cam...

Song lyric is one of the verbal communication media that has a number meanings. This study aims to find out meaning lyrics Cerita Rakyat through semiotic approach and what social criticism contained in song lyrics. The used this theory Roland Barthes. method an interpretative qualitative research. data source by Fiersa Besari entitled as medium criticism. are Besari. collection technique litera...