Experts were not optimistic about the sale of fresh products on internet a few years ago,because their prices are low while logistic costs are high. But according to the statistics in recent 2 years, the growth rate of sales of the fresh products on internet is amazing. After making an investigation of consumer behavior of fresh products E-business platforms in Chengdu city, the authors analyze...

Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purch...

“Behavior-based personalization” has gained popularity in recent years, whereby businesses offer personalized products based on consumers’ purchase histories. This paper highlights two perils of behavior-based personalization in competitive markets. First, although purchase histories reveal consumer preferences, competitive exploitation of such information damages differentiation, similar to th...

The consumption capability of people in China has been a big issue to tourism business. Due to the increasing of China tourists, Taiwan’s government rescinded the category of people in China and opened up the non-stopped airline from China to Taiwan. The “one-day traveling style between China and Taiwan” has formed, hoping to bring business to Taiwan. Night market, which shows foreigners the ve...