This study integrated the unified theory of acceptance and use of technology (UTAUT) and the four stages of Kolb’s learning style—concrete experience, reflective observation, abstract conception, and active experimentation—to investigate the factors affecting students’ behavioral intention to use a virtual reality headset (VRH) in learning. The research model, constructed using structural equat...

Davis’s Technology Acceptance Model (TAM) suggests that perceived ease of use and perceived usefulness can predict user behavior and acceptance when using information technology. In this study we use it as a tool for evaluating the acceptance and usage for mobile commerce by employing data collected from 205 students selected proportionally from nine universities located at Taipei City. The res...

0747-5632/$ see front matter 2008 Elsevier Ltd. A doi:10.1016/j.chb.2008.06.002 * Corresponding author. Tel.: +86 13735892489. E-mail addresses: [email protected] (Y. Lu), zh [email protected] (B. Wang). 1 Tel.: +1 956 3813336. Instant messaging (IM) is a popular Internet application around the world. In China, the competition in the IM market is very intense and there are over 10 IM product...

Ritalin misuse can create powerful stimulant effects and serious health risks. The main aim of present study was compared that two cognitive construct (behavioral intention or behavioral willingness) for predicting Ritalin misuse. This cross-sectional study was conducted among 264 Iranian medical college students; participants selected in random sampling, and data were collected by using self-r...

Mobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitu...

This research utilizes the Integrated Model of Technology Acceptance (IMTA) to t study the intention to use computers i t t ( among first irst line managers in a mid-sized manufacturing li a f t organization (n=172). As hypothesized, the study found 1) a r ( l72). positive relationship between extrinsic motivation and behavioral iti l ti intention to use computers, 2) positive relationship betw...

Putrajaya is a new federal administrative capital of Malaysia which has been set to achieve a 70% share of all travels by public transport in the city area. However, the current modal split between the public transport and private transport is 15:85. In order to understand travelers' willingness to use the public transport, a conceptual model has been developed to determine the factors that aff...