A normalized univalent function f is called Ma–Minda starlike or convex if zf ðzÞ=f ðzÞ uðzÞ or 1þ zf ðzÞ=f 0ðzÞ uðzÞ where u is a convex univalent function with uð0Þ 1⁄4 1. The class of Ma–Minda convex functions is shown to be closed under certain operators that are generalizations of previously studied operators. Analogous inclusion results are also obtained for subclasses of starlike and clo...

Also let S, S∗ β , CV β , and K denote, respectively, the subclasses of A0 consisting of functions which are univalent, starlike of order β, convex of order β cf. 1 , and close-to-convex cf. 2 in U. In particular, S∗ 0 S∗ and CV 0 CV are the familiar classes of starlike and convex functions in U cf. 2 . Given f and g inA, the function f is said to be subordinate to g in U if there exits a funct...

By using functions of bounded variation we generalize the class of strongly starlike functions and related classes. The main object is to obtain characterizations and inclusion properties of these classes of functions.