نتایج جستجو برای: bilingual advertising

تعداد نتایج: 26825  

2013
Chengzhi Zhang Xuchen Yao Chunyu Kit

This paper presents an efficient approach to finding more bilingual webpage pairs with high credibility via link analysis, using little prior knowledge or heuristics. It extends from a previous algorithm that takes the number of bilingual URL pairs that a key (i.e., a URL pairing pattern) can match as the objective function to search for the best set of keys yielding the greatest number of webp...

Journal: :Psychological science 2012
Núria Sebastián-Gallés Bàrbara Albareda-Castellot Whitney M Weikum Janet F Werker

The origins of the bilingual advantage in various cognitive tasks are largely unknown. We tested the hypothesis that bilinguals' early capacities to track their native languages separately and learn about the properties of each may be at the origin of such differences. Spanish-Catalan bilingual and Spanish or Catalan monolingual infants watched silent video recordings of French-English bilingua...

Journal: :Applied psycholinguistics 2007
D Kimbrough Oller Barbara Z Pearson Alan B Cobo-Lewis

Bilingual children's language and literacy is stronger in some domains than others. Reanalysis of data from a broad-scale study of monolingual English and bilingual Spanish-English learners in Miami provided a clear demonstration of "profile effects," where bilingual children perform at varying levels compared to monolinguals across different test types. The profile effects were strong and cons...

2015
Jianqing Chen Ming Fan Mingzhi Li

The two leading online consumer-to-consumer platforms use very different revenue models: eBay.com in the United States uses a brokerage model in which sellers pay eBay on a transaction basis, whereas Taobao.com in China uses an advertising model in which sellers can use the basic platform service for free and pay Taobao for advertising services to increase their exposure. This paper studies how...

2010
Avi Goldfarb Catherine Tucker

We examine whether the growth of the internet has reduced the effectiveness of government regulation of advertising. Specifically, we combine variation in state and local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 individuals. People are 8 percent less likely to say ...

2004
James M. Kilts

Can advertising lead to a sustainable competitive advantage? To answer this question, we propose a dynamic model of advertising competition where firms repeatedly advertise, compete in the product market, and make entry as well as exit decisions. Within this dynamic framework, we study two different models of advertising: In the first model, advertising influences the goodwill consumers extend ...

2013
Yuansheng LUO Zhongjian LE Mingwen WANG

How to construct relationship between bilingual texts is important to effectively processing multi-lingual text data and cross language barriers. Cross-lingual latent semantic indexing (CL-LSI) corpus-based doesnot fully take into account bilingual semantic relationship. The paper proposes a new model building semantic relationship of bilingual parallel document via partial least squares (PLS)....

Journal: :Seminars in speech and language 2013
Erika Hoff Cynthia Core

Language skills in young bilingual children are highly varied as a result of the variability in their language experiences, making it difficult for speech-language pathologists to differentiate language disorder from language difference in bilingual children. Understanding the sources of variability in bilingual contexts and the resulting variability in children's skills will help improve langu...

2017
Klara Marton Mira Goral Luca Campanelli Jungmee Yoon Loraine K. Obler

The question of interest in this study was whether bilingual individuals show superior executive control compared to monolingual participants. Findings are mixed, with studies showing advantage, disadvantage, or no difference between bilingual and monolingual speakers. In this study, we used different experimental conditions to examine implicit learning, resistance to interference, monitoring, ...

Journal: :مدیریت شهری 0
fahimeh daneshgar

in today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. this research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? this query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with t...

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