the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

This paper aims to test the effect of structural relations between memorable tourism experience, destination brand personality, place attachment and tourist satisfaction on behavioral intention within a theoretical model. Two different methods were applied for research purposes. First, equation modeling was used analyze linear effects relationships. Afterwards, as part asymmetric analysis, fsQC...

A few of evolving models in hypernetworks have been proposed based on uniform growth. In order to better depict the growth mechanism and competitive aspect of real hypernetworks, we propose a model in term of the non-uniform growth. Besides hyperdegrees, the other two important factors are introduced to underlie preferential attachment. One dimension is the brand effect and the other is the com...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

With the gradual improvement of national living standard and increase daily makeup people, market size Chinese cosmetics industry has been growing. However, faced problems insufficient consumer attachment through live streaming, which makes marketing effect not clear in process brand marketing. The purpose this study is to verify antecedents results consumers' perception spokesperson attachment...

Despite the increasing number of companies employing chatbots for tasks that previously needed human involvement, researchers and managers are only now beginning to examine in customer-brand relationship-building efforts. Not much is known, however, about how could modify their chatbot greeting, especially incorporating humour, increase engagement foster positive customer–brand interactions. Th...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...