The aim of the study is to explore impact brand awareness, loyalty and attitude on purchase intention in online shopping. was quantitative nature adopting survey method. Due absence a sampling frame, convenience sampling, form non-probability utilised total 253 responses well collected from Braamfontein, busy business district Johannesburg, South Africa. In order test proposed hypotheses, uniqu...

the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

Online TV streaming platforms are emerging markets. The assessment of customer-brand relations and brand experiences on these will be useful in developing, testing structural models, examining the indirect-direct effects loyalty. This study aims to determine experiences’ antecedents attitude, preference, loyalty terms online platforms. In addition, attempts provide a different perspective exper...