purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

Traditional marketing communication options are becoming evermore limited to the tobacco industry, on a global basis, with 163 countries ratifying the World Health Organization’s (WHO) Framework Convention on Tobacco Control (FCTC) to date. Consequently, the issue of tobacco representation in the entertainment and digital media, and its potential promotional effect, has been gaining attention. ...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

In recent years, communication in public social media increasingly affected enterprises. Internet users began to share information about products, brands, and companies. Research currently focuses on investigating this form of communication by using quantitative methods in order to get a better understanding of it and of its relevance for companies and society. However, little is known about ho...

This paper explores the communication and choice strategies of agents in a matching game, where agents are uncertain about their payoffs, and payoffs of each agent depend on and are partly known to the potential partner. Business examples of such decisions include mergers, acquisitions, distribution channel partners, as well as manufacturing and brand alliances. When communication is informativ...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

In the post-pandemic (COVID-19) era, under dual background of urban image communication and brand IP development, influence on citizenship behavior rail transit employees its mechanism have become an important issue with theoretical practical significance. Based internal management theory, this study conducted online questionnaire survey in C city, which shows that has a positive correlation em...