This study delves into the significance of digital marketing strategies for business services, specifically within financial services sector. Using a literature research method to examine challenges service companies under investigation, which leads formulation new strategies. The recommended strategy centers on social media marketing, search engine optimization, and email with an emphasis pers...

Businesses play a key role in the ecosystem terms of their impact on economic, social, and environmental aspects. should perceive these aspects equally thus support achievement sustainable development goals. The paper aims to characterize compare strategies selected companies implementation goals concept triple bottom line.

From the business perspective, one of the core concerns within Business-IT alignment is coordinating strategic initiatives and plans with Information Systems (IS). However, while substantial work has been done on linking strategy to requirements for IS development, it has usually been focused on the core value exchanges offered by the business, overlooking other aspects influencing the implemen...

Ensuring that organizational IT is in alignment with and provides support for an organization’s business strategy is critical to business success. Despite this, business strategy and strategic alignment issues are all but ignored in the requirements engineering research literature. We present B-SCP, a requirements engineering framework for organizational IT that directly addresses an organizati...