Exporting manufacturers often choose both integrated and independent channels to sell a product in foreign market. This is called dual distribution markets or export channels. The purpose of this study employ capability theory examine the effects two factors, namely market orientation (EMO) entrepreneurial (EEO) capability, on choice use also examines moderating cultural distance relationship b...

every firm learns through firm specific methods. this learning process is operationalized by firm’s knowledge management practices. therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. this in turn will play a decisive role for achieving competitive advantage. current literature in strategic managem...