it is not known whether the instincts of wild horses have remained strong during their centuries of domestication. knowledge of this matter would give riders the opportunity to know more about the behavior of horses and consequently about safety for both horses and riders. in this current research, we studied the behavior of fifteen caspian miniature horses of different ages and sexes using sti...

Dynamic consumer responses are an important research topic for managers in assessing short and long-term marketing effectiveness and incentives in behavioral and consumption decisions. Using a field experiment with high frequency data, we investigate consumer responses to information-based marketing interventions designed to encourage conservation behavior in the residential electricity sector....

Successful adaptation to changes in an animal's emotional and motivational environment depends on behavioral flexibility accompanied by changes in bodily responses, e.g., autonomic and endocrine, which support the change in behavior. Here, we identify the orbitofrontal cortex (OFC) as pivotal in the flexible regulation and coordination of behavioral and autonomic responses during adaptation. Us...

Reduction of energy costs has become a concern for many organizations. First, we review energy-saving studies in organizations in which consumers showed resistance to change their behavior. Second, we relate resistance to change to the psycholinguistic construct "sustain talk" that describes verbal arguments against behavior change (e.g., "Work processes have priority here"). Third, we argue ho...

It is not known whether the instincts of wild horses have remained strong during their centuries of domestication. Knowledge of this matter would give riders the opportunity to know more about the behavior of horses and consequently about safety for both horses and riders. In this current research, we studied the behavior of fifteen Caspian miniature horses of different ages and sexes using sti...

Testosterone (T) concentrations change rapidly in the context of human competition, and these changes in neuroendocrine function may serve to modulate future aggressive behavior. However, an increase in T during competition does not translate into aggressive behavior among all individuals. Here, we examined the extent to which individual differences in trait anxiety moderate the relationship be...

Socially regulated sex change in teleost fishes is a striking example of social status information regulating biological function in the service of reproductive success. The establishment of social dominance in sex changing species is translated into a cascade of changes in behavior, physiology, neuroendocrine function, and morphology that transforms a female into a male, or vice versa. The hyp...

Word Count: 121 Main Text Word Count: 2302 NEURAL PREDICTOR OF BEHAVIOR CHANGE 2

The Behavior Change Consortium (BCC), a collective of 15 National Institutes of Health-funded behavior-change projects, was conceived with the goal of evaluating the efficacy and effectiveness of novel ways of intervening in diverse populations to reduce tobacco dependence, and improve physical activity, nutrition and other health behaviors. The purpose of this article is to provide a general i...

Behavior change communication for improving handwashing with soap can be labor and resource intensive, yet quality results are difficult to achieve. Nudges are environmental cues engaging unconscious decision-making processes to prompt behavior change. In this proof-of-concept study, we developed an inexpensive set of nudges to encourage handwashing with soap after toilet use in two primary sch...