Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability that low quality will be detected is in an intermediate range, the firm produces high quality under um...

The purpose of this study is to determine the role digital marketing; online Branding carried out by MSMEs on Market Opportunities during Covid 19 Pandemic. research method used quantitative with a questionnaire instrument distributed 100 in city Bandung using simple random sampling technique. results obtained marketing and branding has an effect efforts create market opportunities pandemic.

During the last decade branding has developed to be one of the main focus areas in consumer marketing. In the industrial marketing area there has only been limited attention to this phenomenon. In this paper we focus on how co-branding can be used on industrial markets to increase value. Through an empirical study of professional purchasers’ attitudes towards co-branding activities between two ...

Branding on packaging acts as an important cue to guide consumer choice in the retail environment. From a psychological perspective, branding on packaging serves two important purposes, crucial to decision making: 1) It guides consumersʼ attention, drawing attention to certain brands. 2) It allows consumers to recognise and find familiar brands. The purpose of the present study was to investiga...

This study evaluated the branding of a slum project as social marketing initiative to transform Jodipan area into tourism village in city Malang. An action–evaluation research p...