The size congruity effect in a numerical Stroop task shows that magnitude judgments of two numbers are faster and more accurate when the numerically larger number also appears physically size, indicating interaction between physical magnitudes. It has recently been suggested spatial shifts attention may contribute to effect. However, complete line evidence for attentional attribution remains be...

Role congruity theory postulates that traditionally there is a mismatch between the communal qualities associated with women and masculine or agentic considered necessary in good leader. Thus, female candidates are presumed to be less suitable for leadership roles. The purpose of this study discover conditions under which (in)congruity may fluctuate. In hypothetical manager recruitment process ...

CONTEXT Previous researchers have demonstrated that male and female athletes feel more comfortable with treatment by a same-sex athletic trainer for sex-specific injuries and conditions. OBJECTIVE To address football players' comfort with care provided by same-sex and opposite-sex athletic trainers for sex-specific and non-sex-specific injuries and conditions through the lens of role congruit...

Purpose This study developed an extended model of self-congruity by integrating destination image, personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between intention. To compare effects on ac...

Online advertising banners are often subject to banner blindness, meaning that people avoid looking at them. The current study examines whether web surfing while watching television, a form of media multitasking, influences how respond online ad banners. experimental differently an which thematically fits with the website content (i.e., congruity) and is animated animation), taking into account...