The research paper study was conducted to screen out the examine impact of advertising media on consumer purchasing behavior FMCG products. Advertising is a promotion strategy that serves as major tool in creating product awareness mind take decision. A questionnaire created and circulated capture data from consumers, 108 responses were collected. Sample collected all over India. After collecti...

Monitoring consumer buying behaviors in terms of their preferences and attitudes has been known as an important driver for the success development various industries, including a wood furniture manufacturing. The aim this study was to identify compare purchasing consumers period before during COVID-19 pandemic. Two surveys were conducted Croatia, first April May 2020 with assumption that will c...

Consumer ethnocentrism is a psychological concept that explores the extent to which consumers prioritize purchasing products produced domestically over those abroad. This research article aims investigate effectiveness of consumer in influencing attitudes, purchase intentions, and actual buying behavior. By leveraging secondary data sources, this study provides valuable insights into impact on ...

The initial appearance of Covid-19 has changed the lives billions people in world and disrupted consumers purchasing behavior whether online or offline shopping. internet given consumer empowerment where shopping been adopted by globally. Customers can stay at home shop with payment get delivery. This research aims to examine factors impacting retail business environment during Klang Valley. st...

Consumers enjoy virtually limitless choice when selecting channels to fulfill their consumption needs. Each sales channel – from niche boutiques to catalog sales, big-box retail to ecommerce – offers a unique combination of risk and reward that entices certain consumers while dissuading others. Understanding why consumers select one channel over another – both as a general proposition and in in...

Consumer disposition to the information quality of the website, trust, privacy concerns, reputation, security concerns, and the company’s reputation have strong effects on Internet consumers’ trust in the website. Major two critical problems for both e-commerce consumers and sites are privacy and security. Privacy is the control over one’s personal data whereas; security is the attempted access...

Previous research on online consumer behavior has mostly been confined to the perceived risk which is used to explain those barriers for purchasing online. However, perceived benefit is another important factor which influences consumers’ decision when shopping online. As a result, an integrated consumer online shopping decision-making model is developed which contains three elements—Consumer, ...

According to previous studies of online consumer behaviour, three factors are the most influential on purchasing behavior brand, colour and position of the product on the screen. However, a simultaneous influence of these three factors on the consumer decision making process has not been investigated previously. In this particular work we aim to execute a comprehensive study of the influence of...

The amount of demand for new products like 3G is related to adoption and spread of innovations. Research suggests that innovativeness is related to consumer behavior and characteristics. Research shows that new technologies like 3G are not evaluated by only its functional sides in the consumer perception. Consumers also perceive symbolic sides to this type of technology. This study measures the...

The purposes of this study are to the factors influencing consumers' purchasing behavior in Uniqlo, find determinants behavior, and understand views on various factors. marketing idea is consumer-oriented, with a focus consumer rather than product. We distributed survey questionnaire 100 Uniqlo consumers collect data. results show that affected by psychological, personal, social, cultural combi...