In this paper we discuss the use of quantum mechanics to model psychological experiments, starting by sharply contrasting the need of these models to use quantum mechanical nonlocality instead of contextuality. We argue that contextuality, in the form of quantum interference, is the only relevant quantum feature used. Nonlocality does not play a role in those models. Since contextuality is also...

In this paper, we test between suppression and activation accounts of metaphor processing by means of a novel metaphor interference paradigm that makes use of mouse-tracking. The goal is to understand how context influences the activation of salient and non-salient features of a concept during the on-line processing of a metaphor. In two mouse-tracking experiments, we examine the activation and...

Previous studies have suggested that schizophrenia patients do not utilize contextual information efficiently to modulate attentional performance. The goal of the current study was to compare the utilization of context in modulating responses to irrelevant information on the Stroop task between a group of schizophrenia outpatients and matched controls. A single-trial version of the Stroop task ...

Bumblebees will learn to approach one of a pair of patterns (a 45 degrees grating) and to avoid the other (a 135 degrees grating) to reach a feeder, and to do the opposite to reach their nest (approach a 135 degrees grating and avoid a 45 degrees grating). These two potentially competing visuo-motor associations are insulated from each other because they are set in different contexts. We invest...

Most web sites provide display advertising and contextual advertising services simultaneously, which are the main ad formats in Internet. With multimedia format, the pricing of display ads is generally based on the occurrence of ad impressions. However, targeting their customers more accurately, contextual ads are performance based advertisements and are charged only if one visitor clicks a cli...

Models of errors during routine sequential action are typically interface-independent. We present here evidence that different task spatial layouts, however, result in different patterns of sequence errors. We explain this data by expanding upon the Memory for Goals framework’s activation-based, sequential process to include environmental (such as visual) contextual cues, as well as a richer pr...

Recently, a dual reinforcement process to contextual discounting was introduced. However, it lacked a clear interpretation. In this paper, we propose a new perspective on contextual discounting: it can be seen as successive corrections corresponding to simple contextual lies. Most interestingly, a similar interpretation is provided for the reinforcement process. Two new contextual correction me...

This paper studies the strategic aspects of contextual advertising. Such advertising entails the display of relevant ads based on the topic of the content a consumer views and takes advantage of the possibility that consumers’ content browsing preferences are indicative of their product preferences. The results show that contextual targeting impacts advertiser profit in two ways: first, adverti...