The success of launching new products is the main challenge companies since it one key factors competition. Thus, in today’s high rival markets depends on presentation with options, which must be compatible customers’ desires. This research aims to analyze psychological effect noise a product total profit chain and optimal pricing marketing decisions chain’s members. Additionally, cooperative (...

We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in competition with another independent retailer. The manufacturer subsidizes its retailer’s advertising only when a certain threshold is positive. Moreover, the manufacturer’s support for its retailer is higher under competition than in its absence.

Stackelberg differential game models have been used to study sequential decision making in noncooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common feature of these applications is the specification of the game structure: a decentralized channel compose...

This research uses the “Participating Observation Method” to observe the interaction between manufacturer and distributor negotiation strategies, determine the preference and expectation of participants, and establish a framework for this type of research. Then it sets up the “analysis framework of negotiation strategies” between the manufacturer and the distributor based on an analysis of the ...

We introduce cooperative games (N, v) with a description polynomial in n, where n is the number of players. In order to study the complexity of cooperative game problems, we assume that a cooperative game v : 2N → Q is given by an oracle returning v (S) for each query S ⊆ N. Finally, we consider several cooperative game problems and we give a list of complexity results.

Although recent decades have witnessed rapid development of e-commerce, direct sale time-sensitive commodities on e-commerce platforms still faces significant challenges due to the dilemma between short delivery time and high costs. To alleviate these challenges, manufacturers with online retailing operations attempted cooperate offline retailers by using an “order-online, pickup-offline” (OOPO...

This paper investigates three models to implement Tradable Green Certificates (TGC) system with aid of game theory approach. In particular, the competition between thermal and renewable power plants is formulated in three models: namely cooperative, Nash and Stackelberg game models. The price of TGC is assumed to be determined by the legislative body (government) which is fixed. Numerical examp...