D. S. Weller, J. R. Polimeni, L. Grady, L. L. Wald, E. Adalsteinsson, and V. Goyal EECS, Massachusetts Institute of Technology, Cambridge, MA, United States, A. A. Martinos Center, Dept. of Radiology, Massachusetts General Hospital, Charlestown, MA, United States, Dept. of Radiology, Harvard Medical School, Boston, MA, United States, Dept. of Image Analytics and Informatics, Siemens Corporate R...

The purpose of the current study is to examine factors affecting corporate image driven by social networking fan pages on Facebook. Under modified elaboration likelihood model (ELM), we answer how page contributor post quality (FPQ) and source credibility (FPC) influence informativeness (FPI) in turn, impact image. We tested hypotheses analyzing survey responses using a covariance-based SEM met...

One of the primary challenges faced by contemporary organizations stems from the breakdown of the boundary between their internal and external aspects. Previously, organizations could disconnect their internal functioning from their external relations in the environment because there were few contacts between insiders and outsiders. Top executives, marketing, purchasing, PR and strategic planni...