In today's fast marketing over the Internet or online, many retailers want to trade at the same time and change their marketing strategy to attract more customers. Some of the customers may decide to cancel their orders partially with a retailer due to various reasons such as increase in customer's waiting time, loss of customer's goodwill on retailer's business, and attractive promotional sche...

Applying the Elaboration Likelihood Model (ELM), this study investigated the moderating effects of involvement with an online group-buying (OGB) website in relation to the effects of information disclosure on customers’ OGB intentions. This study collected data consisting of a total of 142 responses from individuals with previous experience with purchasing products from OGB websites, and applie...

Reasoning processing is changing the scope of the electronic digital multi-media market by moving the end customers concentrate from possession of video in their own premises or devices to buying entry to them in the form of on-demand delivery solutions over the cloud. The cloud is also being used to store possessed video paths and create solutions that help audience to discover a whole new ran...

Design. Primary research was done among 200 street food vendors and 800 of their customers in South Africa, and 200 samples were taken of the food itself. Socio-economic profiles of the street food vendors were compiled and the hygiene practices followed by them in preparing and serving the food were investigated. Customers were interviewed and their reasons for buying street foods as well as t...

When the concept of Customer Relationship Management emerged in the 1990s, the need for high quality data became of paramount importance in order to adequately address customers. Individualization strategies were developed to improve relationships with existing customers and therefore generate more revenue. In order to fine-tune those strategies, demographic as well as psychographic information...

There are many situations in which a customer’s proclivity to buy the product of any firm depends not only on the classical attributes of the product such as its price and quality, but also on who else is buying the same product. We model these situations as games in which firms compete for customers located in a “social network”. Nash Equilibrium (NE) in pure strategies exist in general. In th...

Organizations always take part in competition and as the competition grows; they are more concern about their customers rather than products. Organization always focuses on customer’s behaviour to retain in market competition. Churn prediction models are developed to manage and control customer churn in order to retain existing customers. Churn prediction aims to predict profitable customers. T...

There are many situations in which a customer’s proclivity to buy the product of any firm depends heavily on who else is buying the same product. We model these situations as non-cooperative games in which firms market their products to customers located in a “social network”. Nash Equilibrium (NE) in pure strategies exist in general. In the quasi-linear version of the model, NE turn out to be ...

to investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. effective marketing strategy relies on understanding consumers and their needs. this understanding m...