The last few decades has seen a huge transformation in the way businesses are conducted. There has been a paradigm shift from product portfolio based marketing strategies to customer focused marketing strategies. The growth and diversity of the market has greatly profited consumers through higher availability, better quality and lower prices. The same factors however has made it more difficult ...

A computerised database system to record the details of all individual cattle, cattle holdings, cattle movements and cattle tests has been in use in Northern Ireland since 1988. This system was originally used purely to administer official tuberculosis and brucellosis eradication schemes, but subsequent developments have employed the traceability function to extend the use of the system to qual...

Large-scale databases of human activity in social media have captured scientific and policy attention, producing a flood of research and discussion. This paper considers methodological and conceptual challenges for this emergent field, with special attention to the validity and representativeness of social media big data analyses. Persistent issues include the over-emphasis of a single platform...

Information and communication technology (ICT) has been increasingly used by all business functions during the past 50 years. For much of this time marketing practitioners have endeavoured to find the best ways to introduce ICT successfully into their domain, while marketing academics struggled to develop appropriate explanatory and prescriptive frameworks to enable the comprehensive study of t...

It is today widely accepted that “Business Rules Independence” is required for information systems to better and more rapidly adjust to changes in the business environment, This paper’ attempts to articulate how logic based database systems provide adequate technology for better “Business Rules Independence”. These systems do so by going beyond “Data Independence” and by providing “Knowledge In...

A database benchmark exercise on a parallel machine for a large UK bank is discussed. The benchmark involved eight queries running on a subset of the bank’s database across 10 processors. All queries were of the MIS variety, and included “real” marketing queries. Some queries give speedup of over 5 times on 10 processors. As a result of the data distribution most queries showed speedup up to 5 ...

In determining marketing strategies, the bank performs a classification from customer database, database will be analyzed by decision maker and this is not easy for maker, because of complexity vast data many attributes owned, so that it becomes an obstacle obstacle. in making. This course can have negative effect on company's business processes there delays strategies. Data mining method class...

a r t i c l e i n f o Keywords: Customer response predictive model Knowledge-based marketing RFM Neural networks Decision tree models Logistic regression Decision support techniques and models for marketing decisions are critical to retail success. Among different marketing domains, customer segmentation or profiling is recognized as an important area in research and industry practice. Various ...

Marketing has changed fundamentally in the new millennium. At same time, sustainable marketing strategies have evolved to meet challenges of environmental issues. In this study, we examined trends and role social media these. Based on specific keywords per objective, study collected 33 published articles from Scopus database 1991 2022 (2012–2022). The KNIME (Konstanz Information Miner) VOSviewe...