Brand equity and destination branding subjects are among the most important issues in field of marketing that have concerned business managers management organizations operating tourism sector. Particularly recent periods, as a result growing competition, there has been significant increase studies on destination. The main objective this research is to determine effect brand value travel intent...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

Although social media-based brand equity has become a vital area of interest for managers, insights into its destination-based dynamics and applications remain scarce, specifically in the destination context. To address this gap, we develop test theoretical model to investigate role marketing organization-generated tourist-generated media communication determine awareness image Gilgit-Baltistan...

Objective: This work proposes a model of formation brand extension loyalty heritage parent based on the attitude towards parent, taking into account mediating effect image and moderating effects fit between as well involvement product category. Methodology: An experimental study has been carried out with 328 tourists visiting destination manipulating two levels adjustment. A moderate mediation ...

The present study investigates the effect of a tourism destination’s perceived sustainable image on globalness brands named after destination and attests mediating role brand relationship between purchase intention. A model that incorporates identification with local global consumer culture as moderators intention is proposed. 2 (Destination: Santorini vs. Serres) × (Product: tomato paste, yogu...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

The water regulation of the Danube in border area Szigetköz Hungary and Csallóköz Slovakia opened new economic opportunities for region. Recent research aims to identify that may arise as a result planned interventions or have been latent socio-economic life region so far. method is based firstly on detailed analysis strategic documents containing findings aspects Szigetköz–Csallóköz, secondly ...