Assessing destination competitiveness from a tourist perspective has been limited, especially for distressed destinations such as Zimbabwe. Zimbabwe facing ongoing political and economic challenges more than two decades which puts pressure on the growth of tourism industry. However, all compete in same space tourists’ attention, forcing marketers to continuously develop strategies enhance incre...

Market segmentation has developed to become a generally accepted and widely applied concept in strategic marketing. However, the gap between academic research aiming at increased sophistication of the methodology and managerial use has steadily increased. This paper takes the perspective of a destination manager and compares two segmentation approaches. One typically used in destination managem...

Adventure tourism as a form of sustainable is potential source social, economic, and environmental development, the more industry exploited in responsible manner, greater development country. The present research proposes following objectives: (i) to identify motivational dimensions demand an adventure destination, (ii) determine that predict return, recommendation, saying positive things desti...

With the rapid development of rural tourism in China, how to innovate and optimize marketing mode successfully achieve purpose is an urgent problem for destination. The Internet technology has provided new ideas destination marketing. Based on analysis questionnaire results tourists, this paper proposed optimization suggestions from perspective. That is, building information communication chann...

In Indonesia, halal tourism started to develop, this is happening because of the increasing number tourists who are interested in tourism. Researchers want contribute field marketing management, especially those related Samples from study were 189 visitors, an accidental sampling technique. The results showed that: Destination Image has a significant effect on Perceived Value, Islamic Value no ...