Visitors’ increasing interest in nature-based and cultural tourism, especially the context of ecotourism destinations, has generated a heated debate tourism literature. Some authors consider that should be approached through niche strategy rather than mass marketing. Therefore, identifying main characteristics visitors to destinations is very important setting management marketing strategies ad...

The application of brand theory to destinations has grown in the last few decades, with destination personality being a viable metaphor for creating and positioning brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be passive element any form or active nature tourism. However, its potential relatively unexplored terms online branding. ...

Traffic filters block clients from communicating with certain Internet destinations. To prevent clients from evading the filtering policies, traffic filters may also block access to well-known anonymizing proxies. In response, researchers have designed more sophisticated solutions techniques that rely on implicit proxies lying along the path to unfiltered destinations. An implicit proxy transpa...

Marketing added value is one of the key concepts of successful differentiation in an increasingly competitive tourism market. This paper examines the impact of perceived added value as a source of differentiation on the competitive advantage of urban tourism destinations. The main goal of the paper is to determine that tourists who perceived partial components of added value in destinations giv...