In the past decade, studies showed that many consumers innovate for themselves. Sometimes their innovations are useful to others and potentially enhance social welfare. Unfortunately, diffusion fails as lack incentives inform others. Online knowledge sharing platforms (OKSPs), which can be stimulated with government support, may alleviate this problem. Platform communication trigger passive int...

Discourse plays a central role in organizing vision and computerization movement perspectives on IT innovation diffusion. While we know that different actors within a community contribute to the discourse, we know relatively little about the roles different actors play in diffusing different types of IT innovations. Our study investigates vendor versus adopter roles in social media and big data...

I was first introduced to diffusion theory in the early 1980’s when I took a communication and social change class as part of my Ph.D. coursework. Following that course, I thought of diffusion of innovations as a theory or model that applied to situations where developed countries attempted to enact social change in undeveloped countries. At least that was the perspective that I had after my in...

The research into consumer choices and acceptance of new products and services is normally discussed within the framework of diffusion of innovations and has traditionally relied on identifying consumer characteristics while focusing on the characteristics of innovations. The purpose of this study is to examine the impact of Identity theft on the perceived level of security mad trusting E-Comme...